UCI Paul Merage School of Business

  • Senior associate director of communications
  • September 2018 – July 2019

I led content strategy at the University of California, Irvine’s Paul Merage School of Business, assigning stories about students, alumni, faculty and programs to freelance writers and student interns. I shepherded the completion of these stories, editing them thoroughly and working closely with the writers to ensure articles met brand objectives, such as attracting prospective students, stewarding donors and celebrating school achievements.

At the same time, I wrote key stories myself. Below are a few of my favorites:

Ryan Malone, MBA ’98, Resists Broken Marketing Agency Business Model by Launching His Own” (March 15, 2019)

Nick Tran, MBA ’11, Leads Blockbuster Marketing Campaign at Hulu” (Feb. 28, 2019)

LIFEvest program offers low-income teens a skills ladder to college and financial security” (Nov. 2, 2018)

New Master of Innovation and Entrepreneurship to Equip Startup Founders and Corporate Innovators” (Sept. 25, 2018)